Blur India
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The September Focused Product Campaign
About The Brand
Blur India is a dynamic beauty brand that celebrates individuality and self-expression through innovative beauty products. Known for its unique approach to cosmetics, Blur India encourages creativity and confidence, making it a go-to brand for diverse beauty enthusiasts across the country.
Campaign Summary
The July campaign aimed to elevate Blur India’s brand awareness and expand its reach across India by implementing a strategic Instagram barter and paid influencer campaign. This initiative was designed to amplify Blur India’s presence and connect with a broader audience, establishing the brand as a distinctive choice in the beauty market.
Content Overview
Collaborating with a diverse range of influencers, the campaign succeeded in creating widespread visibility for Blur India’s products. The influencer-driven content highlighted Blur India’s unique approach to beauty, resonating with individuals nationwide and effectively increasing brand engagement. This campaign strengthened Blur India’s position in the beauty industry, enhancing its appeal to a pan-India audience.
" It's no about showing 100 things 100 times. It's about showing 1 thing 100 times. "
