Butterco
About The Brand
ButterCo, a 3-year-old brand in the haircare and personal care space, caters to the modern consumer with cruelty-free products designed to celebrate curls. Operating within the retail and fashion industry, ButterCo has a strong focus on radiance, resilience, and revitalization, offering solutions tailored to diverse haircare needs.
Campaign Summary
To address high customer acquisition costs (CAC) and inefficient audience segmentation, ButterCo implemented a comprehensive marketing strategy. Through advanced data analytics, high-intent customer profiles were identified, enabling precision-targeted campaigns across social media and search platforms. A mix of barter and paid influencer campaigns was executed to boost awareness and engagement, focusing on Instagram for maximum reach. This approach incorporated optimized ad creatives, lookalike audience strategies, and a full-funnel channel approach to drive engagement and conversions.
Impact
The campaign achieved remarkable results, enhancing ButterCo’s presence pan-India. With contributions from over 300 creators and a strategic mix of IG barter and paid campaigns, the initiative garnered over 700k views, addressing the specific needs of curly hair consumers. In addition to this, the marketing efforts resulted in a 1.5x increase in ROI, a 60% reduction in CAC, and over 30 million video views. By combining influencer campaigns with data-driven strategies, ButterCo successfully increased brand visibility, engagement, and cost efficiency, establishing itself as a leader in the curly haircare space.
" It's no about showing 100 things 100 times. It's about showing 1 thing 100 times. "
