Dot & Key
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The September Focused Product Campaign
About The Brand
Dot & key is a skincare brand known for its innovative, science-backed products that cater to diverse skin needs. Emphasising clean beauty, it combines natural ingredients with effective formulations, offering a range of solutions for hydration, nourishment, and skin concerns.
Campaign Summary
The campaign’s objective is to enhance brand awareness and engagement for Dot & Key’s Vitamin C Moisturiser by utilising 250 influencers. The focus is on driving product visibility, fostering audience interaction, and boosting conversions through authentic content seeding each month.
Content Overview
We collaborated with skincare influencers who had previously promoted Dot & Key to enhance brand recall. Our strategy involved creating engaging reels centred on the theme of product replenishment, effectively encouraging audience interaction and driving conversions by reminding users to restock their favourite skincare essentials while reinforcing brand loyalty.
" It's no about showing 100 things 100 times. It's about showing 1 thing 100 times. "
